Subscription and promotion administrative files, 1927-1980.

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Subscription and promotion administrative files, 1927-1980.

http://www.worldcat.org/oclc/122616700

The records document Consumers' Research's circulation, subscription, advertising, promotions, and membership rules for publications such as Consumers' Research Confidential Bulletin, Consumers' Research General Bulletin, Consumers' Research Handbook of Buying, Consumers' Research Bulletin, Consumers' Research Magazine, special bulletins, Consumers' Digest, and many others. Included are correspondence, publications, magazine and newspaper clippings, statistics, envelopes and oversized subscription scrapbooks with samples of promotional materials and subscription records. Subjects include advertising in magazines and newspapers including Time Magazine's policy rejecting Consumers' Research advertisements, advertising agencies, back issue orders, cancellations, complimentary copies and subscriptions, confidential pledge and members' legal privileges, discontinued subscriptions, mailing lists and mailing list agencies, promotion, special offers, official subscriber lists, and rejected subscriptions.

9 cubic ft.

Rutgers University

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SNAC Resource ID: 6791767

Rutgers University

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Consumers' Research, Inc.

http://n2t.net/ark:/99166/w6tb52dt (corporateBody)

For details of the history of Consumers' Research, Inc. and an overview of its records, see the introduction to this finding aid . From the guide to the Records of Consumers' Research, Inc., General Files, Series 28-45 (only)., 1903-1982, (Special Collections and University Archives. Rutgers University Libraries) From the guide to the Records of Consumers' Research, Inc.: Administrative Files: Series 1-15, 1917-1983, (Rutgers University. Special Collections and University Ar...